A future without discrimination begins with childhood education.

Skin color ≠ pink!
Each of us is unique and that is a good thing. With our Skin Tones pencils, children can finally draw themselves and their friends as they really look.

Our skin color products assist parents, educators, and teachers in promoting representation in education and breaking stereotypes. Because the lone pink "skin tone" pencil in conventional pencil sets fails to live up to its name

For an open society
Many different approaches are needed on the way to a more open society. With the Skin Tone Pencils, we focus on the youngest members of our society. Through our products, children can playfully discover the value of diversity.

Children are born without prejudices. However, to ensure that stereotypes are not learned early and unconsciously, the role of parents, educators, and caregivers in upbringing and sensitization is crucial. Providing discrimination-free education and nurturing a new generation is an opportunity for change. Step by step, we make an important contribution towards a more open, unbiased society.

Our vision is an open, unbiased society free from racism and discrimination. With the Hautfarben products, we empower children to discover the value of diversity on their own, while supporting parents and educators in raising the new generation to be diversity-conscious, without perpetuating stereotypes.

Our Mission for Societal Impact

1. We promote anti-racist education through products that foster unbiased thinking in early childhood education.

2. We raise awareness about the value of diversity, and the importance of confronting discrimination, determined to fight everyday racism.

3. We support nonprofit and inclusive projects for community building, tolerance, and social exchange.

Sustainability

Sustainability is of particular importance to us. As an impact-oriented company, we are committed to high ESG (Environmental, Social, and Governance) standards:

Antiracism

With our products, we contribute to diversity-conscious childhood education and support important changes toward an open, unbiased society, free from racism and discrimination. 

Non-profit

All profits from the sale of Hautfarben products are fully invested in non-profit and inclusive projects for diversity, tolerance, and peaceful coexistence. Therefore, every purchase helps sustainably fight discrimination and racism.

Fair working conditions

The selection of our production partners is a process to which we dedicate a lot of time to ensure that our social sustainability criteria is met: we value production at certified locations in Europe and good working conditions for employees.

Environmentally friendly production

We make sure that our supply chains are carbon-neutral and have no negative consequences for the environment and biodiversity. Hautfarben products are produced using 100% green energy. Additionally, all our products are vegan, meaning no animals are harmed in the production process. 

Sustainable materials

Our products are made exclusively from sustainable materials suitable for children. Our pencils are made from PEFC-certified wood from sustainably managed forests. The coloring book, puzzle, and packaging are printed on environmentally friendly natural cardboard.